The sustainability and economic impact of the COVID-19 pandemic on media houses in Uganda and Ethiopia
By Gerald Walulya and Mulatu Alemayehu Moges Abstract. The COVID-19 pandemic has caused unprecedented economic challenges globally across various sectors, including the media. The economic effects of the pandemic, particularly, have hit the advertising sector, which is the lifeblood of media houses. Despite the raging economic consequences of the COVID-19 pandemic on the media, few […]
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