Summary report on Ugandan media coverage of road safety – March-November 2023

A new report by the African Centre for Media Excellence (ACME) sheds light on how Ugandan news outlets tackle the critical issue of road safety. The study, which examined coverage across three major daily newspapers, three television stations, and two online platforms, reveals both areas of focus and potential gaps.

The research period spanned from March 1st, 2023, to November 31st, 2023. The media assessed were Bukedde (Luganda), Daily Monitor, and New Vision (English) for newspapers, NBS, NTV Uganda, and UBC for television, and ChimpReports and Uganda Radio Network (URN) for online media.

The report primarily relied on quantitative content analysis, delving into the volume and nature of road safety stories produced. This included the types of articles published (news reports, editorials, etc.), reporting formats used (interviews, features), specific topics covered (accidents, campaigns), and the sources reporters relied on (police, experts).

Beyond the basic coverage, the study also explored the depth of reporting. It examined whether stories provided background information and context to paint a broader picture of road safety challenges. Additionally, the research focused on how often key risk factors were addressed, including driving under the influence, speeding, seatbelt usage, motorcycle helmet use, and operating vehicles with mechanical problems.

Download the report below.

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