CLOSED – Consultancy to conduct election reporting training needs assessment


African Centre for Media Excellence (ACME) is a Kampala-based independent, non-profit media-support organisation committed to excellence in journalism and mass communication in Africa. The organisation fulfils its mandate through refresher training for mid-career journalists; media literacy training for civil society organisations, corporate companies and others; excellence awards; provision of reporting grants; media monitoring and research; and free expression advocacy.

In February 2020 ACME started implementing a 32-month project entitled Enhanced Media Reporting for Civic Engagement and Accountability (EMERCEA). The project aims to contribute towards the realisation of a vibrant and reliable media that consistently produces quality public affairs journalism that empowers citizens to engage in democratic processes.

One of our major areas of support is media and elections. Among the planned activities under this component are the following:

  • Update of guidelines for media coverage of elections;
  • Training journalists on how to strengthen their coverage of elections;
  • Provision of technical support to newsrooms to establish and maintain election reporting desks; and
  • Monitoring media coverage of elections.

Scope of Work

ACME would like to conduct a capacity gaps assessment that covers both the existing and desired capacity for covering elections effectively. The gaps include the technical (skills and knowledge) as well as the institutional (staffing, election reporting desks, etc).


It is expected that the TNA will rely mainly on document review and informant interviews.

Among the documents that must be reviewed are ACME’s final report on Monitoring Media Coverage of Elections (June 2016) and the updated Guidelines for Media Coverage of Elections (2020). The stakeholders from which informants should be selected include media houses, regulators, media support groups, police, academic institutions, donors, and the public.  We expect the consultant to develop a comprehensive questionnaire to support gathering information on the existing gaps and desired capacity.


  • An inception report that outlines the consultant’s understanding of the assignment and the terms of reference, and provides a more detailed methodology and work plan for executing the work.
  • Draft training needs assessment report that captures the outcomes of the capacity gaps assessments and recommendations on the training strategy and curriculum.


No more than 10 person days.

Expertise Required

The desired consultant must possess professional experience of working in the mass media sector as well as academic qualifications in journalism and mass communication.

In addition the consultant should possess some or all the following:

  • A graduate degree in journalism, mass communication or media-related field.
  • Notable experience in conducting media research, including training needs assessments.
  • Experience in training working journalists.
  • A deep understanding of the Ugandan media sector and sociopolitical context.

How to Apply

Please submit the following to not later than 27 May 2020:

  • A technical proposal
  • Financial proposal
  • CV which includes names of referees who can attest to the Consultant’s ability to complete the assignment.



Image by Quinn Kampschroer from Pixabay

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