At least 25 per cent of Americans have no confidence in news provided through traditional media like newspapers and television, a new survey shows.
The annual Confidence in Institutions survey carried out by Gallup, a global research company also revealed that young Americans aged 18 to 29 had more trust in newspapers than their elders.
New media platforms like social networking, mobile and online news are gaining more popularity among the Americans as audiences for the newspapers and Television news continue to shrink.
According to the survey, confidence in the traditional media has continued to take a nosedive since 2003.
Survey Implications
According to Gallup, the results of the survey present a critical barrier to success of many media networks that depend on audiences for revenues.
“But so long as roughly three in four Americans remain distrustful, it will be difficult to attract the large and loyal audiences necessary to boost revenues,” Read a statement from Gallup.
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