Media Monitoring and Research

Since its inception, ACME has recognised the critical role of research in strengthening the media landscape and upholding journalistic excellence. However, a significant gap existed in applied research focused specifically on the African media context, leaving newsrooms, media support organisations, and academic institutions navigating uncharted territory. ACME’s media monitoring and research programme was established to bridge this gap, shedding light on the complex dynamics of the media ecosystem and generating valuable insights to inform stakeholders and drive positive change.

Our research initiatives delve deep into diverse areas, employing rigorous methodologies to analyse media coverage, journalist experiences, and broader trends in public discourse. This comprehensive approach encompasses:

  • Election coverage: We have conducted in-depth studies of recent elections in Uganda and Kenya, including the 2022 Kenyan elections and the 2021 and 2016 Ugandan polls. These analyses delve into media representation, identifying patterns, potential biases, and opportunities for improvement in election reporting, thereby contributing to increased transparency and accountability during electoral processes.
  • Journalist profiles: Moving beyond aggregate statistics, we craft detailed portraits of Ugandan and Tanzanian journalists. These studies offer nuanced understanding of their working conditions, challenges, and motivations, highlighting the human dimension of journalism and providing valuable insights for media support organisations and academic institutions seeking to better serve practitioners.
  • Public affairs reporting: From scrutinising COVID-19 coverage to analysing healthcare reporting and broader public discourse on key issues, our research examines how the Ugandan media engages with critical matters shaping society. These studies generate vital data on agenda-setting, framing, and media influence, empowering stakeholders to advocate for more comprehensive and balanced coverage of relevant public affairs.
  • Media trends and analysis: Through ongoing monitoring efforts, we track press coverage and media performance over extended periods, providing a continuous pulse on the evolving media landscape. This data-driven approach allows for identification of emerging trends, assessment of the impact of interventions, and informed strategic planning for various stakeholders.

The benefits of ACME’s research program are multifaceted and far-reaching:

  • Empowered newsrooms and media support organisations: Our data-driven insights enable stakeholders to tailor their practices, refine editorial strategies, and address identified challenges, ultimately leading to a more robust and effective media ecosystem.
  • Informed academic discourse: High-quality research resources and collaborative partnerships with academic institutions contribute to enriching academic discussions and knowledge exchange within the field of journalism and media studies.
  • Improved media landscape: By shedding light on areas for improvement and highlighting best practices, our research plays a crucial role in fostering a more diverse, ethical, and effective media environment. This benefits not only journalists and media organisations, but also the wider public who rely on trustworthy and accurate information.

Leave a Reply

Your email address will not be published. Required fields are marked *