Media Literacy and Communications

ACME understands that a thriving democracy depends on an informed and engaged citizenry. This is where our media literacy and communications programme comes in. We equip individuals and organisations with the necessary skills to navigate the complex media landscape, empowering them to become active participants in shaping public discourse.

Why media literacy matters matters

In a world saturated with information, media literacy is no longer a luxury, but a necessity. It allows us to:

  • Be informed citizens: Critically evaluate information and make informed decisions.
  • Hold power accountable: Identify and challenge bias in media reporting.
  • Promote responsible communication: Engage in constructive public discourse and combat misinformation.
  • Empower ourselves: Take ownership of our information consumption and creation.

By building a pool of informed and effective communicators, ACME fosters a more vibrant and inclusive media landscape where diverse voices are heard and meaningful dialogue can flourish.

‘Catch them while they’re young’

Media literacy starts early. For young people, understanding the intricacies of information production and consumption is crucial for developing critical thinking, responsible online behavior, and the ability to discern fact from fiction. ACME offers age-appropriate workshops and interactive sessions that demystify media bias, explore misinformation tactics, and promote responsible digital citizenship. Through engaging activities and real-world examples, we help young people build their media literacy toolkit, preparing them to become discerning consumers and responsible creators of information.

Communication and media literacy for all

Beyond young minds, ACME caters to diverse audiences with tailored programmes, equipping them with the necessary skills to navigate and contribute to the evolving media landscape.

  • For members of the public: Our programmess empower individuals to become informed news consumers, critically analyse media messages, and effectively communicate their own perspectives. We offer workshops on identifying fake news, understanding media bias, and engaging constructively in online conversations.
  • For organisations and companies: Our training programmes help organisations build effective communication strategies, understand how the media works, and craft impactful messages for their target audiences. We also offer training on managing online reputation, crisis communication, and media relations.
  • For government officials and policymakers: We equip officials with the skills to communicate effectively with the public and media, navigate complex information environments, and foster transparency in governance.
  • For business leaders: Our programmes help businesses develop strong communication strategies, manage public relations effectively, and leverage the media to reach their target audiences.

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