Media literacy workshops

ACME runs a media literacy training project aimed at helping public officials, members of civil society, the political class, business people, as well as high school leavers improve their skills in engaging with the media.

We believe that media literacy empowers members of the public to be active citizens who have an informed and critical understanding of the media—from media production and consumption to analysis of media messages.

The training focuses on the role and place of the media in a democratic, or democratising, society such as Uganda and the professional context of journalism in East Africa in general. It offers a series of practical lessons on how to analyse media texts, and how to effectively present and package information for the media. This includes writing effective press releases; delivering professional media interviews; writing opinion articles; organising media events such as press conferences and press briefings; and building a media contacts list.

 

Specific Training Objectives

  • To provide training that helps government officials, politicians, business people, civil society activists, as well as high school leavers to appreciate the place and role of the media in a democracy.
  • To provide training that equips government officials, politicians, business people, civil society activists, as well as high school leavers with the necessary skills to navigate an evolving media landscape.
  • To provide training that equips government officials, politicians, business people, civil society activists, as well as high school leavers with the skills to engage more effectively with the media.

 

Target Groups/Beneficiaries

Government officials

Politicians

Civil society activists/officials

Business people

High school leavers

 

Expected Outcomes

We hope to achieve the following:

  • A trained cadre of government officials, politicians, business people, civil society activists, and citizens that is able to engage effectively with the media.
  • More plurality and diversity of voices in the media.
  • Improved cooperation and collaboration between the media and civil society.

 

Who We Have Worked With

We have so far worked, and are still working in some cases, with the following companies and organisations, both civil and governmental:

No. Organisation
 
1. Human Rights Awareness Promotion Forum (HRAPF)
2. Human Rights Network-Uganda (HURINET-U)
3. Legal Action for People with Disabilities (LAPD)
4. Uganda Society for Disabled Children (USDC)
5. The Uganda Community Based Association for Child Welfare (UCOBAC)
6. Ecological Christian Organisation
7. Africa Institute for Energy Governance (AFIEGO)
8. Water Governance Institute (WGI)
9. National Association for Professional Environmentalists (NAPE)
10. Global Rights Alert (GRA)
11. St. Paul Reconciliation and Equality Centre
12. The Civil Society Coalition for Human Rights & Constitutional Law (CSCHRCL)
13. Sexual Health and Reproductive Rights For Youth-(SHARRY)
14. Sexual Minorities Uganda (SMUG)
15. Ice breakers Uganda
16. Free and Roam Uganda (FARUG)
17. Women’s Organisation Network for Human Rights Advocacy (WONETHA)
18. Queer Youth Uganda (QYU)
19. The Association for the Reorientation and Rehabilitation of Women for Development (TERREWODE)
20. Support Initiative for People with Atypical Sex Development  (SIPD)
21. Uganda National Action on Physical Disability (UNAPD)
22. Cross Cultural Foundation of Uganda (CCFU)
23. Agency for Cooperation in Research and Development (ACORD)
24. Uganda Network on Law Ethics and HIV/AIDS (UGANET)
25. Uganda National NGO Forum (UNNGOF)
26. Publish What you Pay (PWYP)
27. Action Aid International Uganda (AAIU)
28. UMEME
29. BATU
30. Ministry of East African Community Affairs

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